World Nutella Day

World Nutella Day is observed next on Wednesday, February 5th, 2025 (259 days from today).

How many days until World Nutella Day?


Nutella is a cake flavored with hazelnuts and cocoa. First introduced in Italy in 1964, the product is loved all over the world. The first World Nutella Day celebration in 2007 is the brainchild of Nutella enthusiast and blogger Sara Rosso. Fans love it. Each year, Nutella producer Ferrero chooses a Nutella lover to lead the celebration. On February 5, Nutella fans posted photos, recipes, and messages declaring their love and loyalty to virality.

History of World Nutella Day

World Nutella Day was first celebrated in 2007. The idea for this day came from Sara Rosso, an American blogger, who was living in Italy at the time. So what was her thought to start World Nutella Day? Why she loves the product of course! Nutella fans have embraced the day enthusiastically and spread the joy of the day on social media around the world!

2015 saw Day's transfer from Sara to Nutella manufacturing company, Ferrero. This transfer allows to become larger and larger and ensures its longevity. It has supported World Nutella Day by doing some pretty creative things. There is a website ( to keep up to date with all holiday plans. You can even apply for a chance to become a Nutella Head Ambassador!

How to celebrate World Nutella Day

There are several ways to celebrate World Nutella Day. No matter how you spread it, melt it down, share it or dump it, the joy that comes when you taste it will make it the best World holiday ever! Oh, I forgot to mention that if you like it on other days what does the previous statement mean? Whenever Nutella is available, it's the best day ever!

To really make the day special, why not try something new with a jar of your Nutella? Go to your favorite search engine and just type in the phrase “Nutella Recipes” and loads of ideas will pop up. Just choose one that awakens your taste buds and give it a try. Take some pictures while you do and share with everyone on your social media. Spread the love and goodness of Nutella.

Are your friends as creative in the kitchen as you are? Why not hold a contest and see who makes the best work? The prize could be a social media star and of course a large jar of Nutella!

If you don't find the right recipe for you, there are recipes and ideas on the website mentioned above. While you're sitting there enjoying the fruits of your culinary labor, don't forget about the next generation! Share some of your delicious treats with the kids so they too can enjoy Nutella treats one day. Your imagination is the limit!


World Nutella Day has been observed annually on February 5th.


Sunday, February 5th, 2023

Monday, February 5th, 2024

Wednesday, February 5th, 2025

Thursday, February 5th, 2026

Friday, February 5th, 2027

Founded by

Sara Rosso on February 5th, 2007

Also on Wednesday, February 5th, 2025

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