World Snow Day

On the 16th January every year, World Snow Day will take place.

While FIS's important role is to organize the structure of international competitions at the highest level, FIS is also committed to the global promotion and development of recreational skiing and snowboarding. FIS's vision is that skiing and snowboarding become the winter sport and leisure activity of choice. Research has shown that the number of people participating in snow-related activities has decreased over the years. World Snow Day is one of the key initiatives launched by FIS to reverse this decline.

The younger generation are the guardians of the future of snow. Children of today are the ones who will run factories, industries and other big polluters in the future. The younger generations need to grow up caring for the environment so that they and their children also have snow to play in in the future. Furthermore, by conserving the environment to preserve snow, other natural environments will also benefit.

The health benefits of snow sports are obvious and well known. One big advantage that snow sports offer over many other sports is the element of “amazing” that the natural environment provides. We need to pull kids out of snow video games and put them on real snow. And they will discover that there is more fun in real snow activities than in virtual ones.

Safety is taken for granted as an integral component of a modern lifestyle that includes activities on the snow. That's why the '10 FIS Rules for the Conduct of Skiers and Skateboarders', widely regarded as the universal law on how to behave on the slopes, are also a natural component of the activities. on World Snow Day. They will help show children and families how to behave and be safe in the snow and in doing so will also show children how to be safe on the snow.

“We are pleased that so many organizations and fans have been dedicated to the hosting event this year despite the challenges. Many say that World Snow Day has become a source of happiness and hope," said Andrew Cholinski, Coordinator of Bring Children to Snow.

Over the course of 10 years, World Snow Day has averaged 485 events and activities per publication with an average attendance rate of 958 people per event. However, for this release, 110 events and actions are set to take place. Among the actions will be many virtual celebrations with social media posts. For countries and destinations lucky enough to allow outdoor activities, activities will include discounted children's lift tickets, discounted private ski and snowboard classes, free admission to outdoor facilities like cross-country trails, discounted food and drinks, and fun family skiing and snowboarding competitions.

In addition to the main events and actions, World Snow Day will also announce the winners of the #atomicsnowday contest. Thanks to Atomic Skis partners, one lucky family will receive home a new set of Alpine skis and another family will win a Family Cross Country skate set.