Sorry Charlie Day

(Also known as National Sorry Charlie Day)

Sorry Charlie Day is observed next on Monday, April 1st, 2024 (30 days from today).

How many days until Sorry Charlie Day?


Sorry Charlie, a phrase that has been advertised for tuna making famous, is dedicated to this day to celebrate the fact that we all have moments in our lives where we have been rejected or denied something is not to my liking. Therefore, April 6th is Sorry Charlie Day.

History of Sorry Charlie Day

In 1961, Tom Rogers of Leo Burnett, an advertising agency created Charlie the Tuna to consider as the mascot for the StarKist brand tuna. In the ad, the cartoon tuna is depicted as a smasher wearing a beret. Rogers based Charlie on his friend Henry Nemo, a connoisseur and jive chat starter. Charlie believes his "good taste" to be caught by the tuna company. However, delicious and good-tasting are two different things, and he was rejected by the company. They put a note on a fish hook that said "Sorry, Charlie," and lowered it for him to let him know of his refusal.

Charlie was appeared in more than 85 commercials until the 1980s. Herschel Bernardi, who voiced Charlie, passed away in 1986. Charlie was brought back in 1999 and has continued to be StarKist's mascot ever since. "Sorry Charlie" entered the American dictionary and became one of the most famous slogans of all time. This phrase is said to someone who has been rejected, sometimes in a disinterested way. Sorry Charlie Day pays attention to Charlie the Tuna who has been rejected for decades and still holds his own. Sorry Charlie Day is a time to honor anyone who has been rejected and has lived through it. It was started by Cathy Runyan-Svacina because she was both rejected and admired for her attitude.

How to celebrate Sorry Charlie Day

Think how far you've come

We don't get very far in life before we realize the sting of rejection and we continue to run after it as we get older because rejection is inevitable. On this day, please remember the times you were rejected and how you overcame the obstacle of rejection. Sorry Charlie Day is a great chance to appreciate your best ability to work through past rejections and feel confident knowing that once you've done it, you can do it again when needed?

Support a friend to overcome a difficult time

Denial can be an excellent teacher. Share your tips to improve yourself and clear yourself with others as they can learn from your testimony about perseverance. It is also helpful for people to realize that they are not alone in their struggles and to see how someone going through a tough time has successfully overcome rejection.

Make a delicious tuna salad

Well, it was a can of tuna that got us "Sorry Charlie," so in its purest form of celebration, grab a can or bag and enjoy a delicious and healthy tuna salad.

Some reasons for Sorry Charlie Day being loved

Seeing in the positive side

Isn't it great to think back to the times we were rejected and see where we are today? Knowing we endured rejection to hit milestones was a great element of today's holiday!

We realize that we are not alone

Let us see today that we are not alone in the struggle of rejection. Having someone to talk to or share our story with gives us the strength to face our situation and strategize to move on.

We love survivors

There is nothing more inspiring than seeing someone succeed after countless rejections. Survivors are the ones we all strive for, and there are many who must work through rejection every day to survive!


Sorry Charlie Day has been observed annually on April 1st.


Friday, April 1st, 2022

Saturday, April 1st, 2023

Monday, April 1st, 2024

Tuesday, April 1st, 2025

Wednesday, April 1st, 2026

Founded by

Cathy Runyan-Svacina in 1992

Also on Monday, April 1st, 2024

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